Key Responsibilities:

1. Leadership and Strategy:

• Develop and implement the education strategy for REF Stockholm in North America.

• Lead and manage the Core Team (CT) and Artistic Team (AT).

• Promote continuous learning and improvement.

• Collaborate with European educators to develop course programs.

• Represent REF Education internally and externally.

1. Training Program Development and Delivery:

• Create and update training materials to meet REF Stockholm's standards.

• Ensure all educators are prepared to deliver REF Essentials and Signature classes.

• Develop and enhance REF Essentials and Signature classes.

• Conduct annual in-person and virtual training sessions.

• Encourage creative knowledge sharing among educators.

• Implement global education strategies locally.

• Develop training programs to recruit, engage, and convert consumers.

• Use the latest digital and technology advances in education delivery.

1. Team Management:

• Recruit, train, and mentor new educators.

• Conduct regular performance evaluations and provide feedback.

• Ensure all educators meet competency standards in the American market.

• Evaluate and ensure the right mix of skills and competencies within the education teams.

1. Event Planning and Coordination:

• Oversee the educational content for major events.

• Ensure events align with REF’s global sales strategy.

• Provide guidance on production tasks related to education.

1. Collaboration and Communication:

• Communicate regularly with distributors to align education and sales strategies.

• Work with marketing to support promotional activities and product launches.

• Collaborate with the marketing team in Sweden and educators in Sweden to ensure REF offers creative education with Swedish elements.

• Provide feedback to the CEO, REF North America on regional education strategies.

• Support sales training for representatives on product knowledge.

• Participate in the development of the global content calendar by suggesting trending hairstyles and connecting them to the right products.

• Assist REF’s marketing department with creative ideas for content and productions.

1. Ambassador Program Development:

• Identify and recruit hairstylist ambassadors for the USA market.

• Manage relationships with brand ambassadors.

• Create incentive programs for hairstylists to become educators.

1. Local Market Engagement:

• Assist in detailing with DSCs, meeting DCs in the field to educate them on our products.

• Adapt course programs using insights from local market analysis, competitor analysis, and trends.

1. Product Development Contribution:

• Provide creative ideas for REF's product development, focusing on color.

• Ensure all technical material for the American market is accurate and up-to-date.

• Collect product evaluations from all educators after each launch.

1. Reporting and Analysis:

• Track and analyze education program effectiveness.

• Report regularly to the CEO, REF North America.

• Use data to improve education offerings.

• Establish analytics to measure the impact of education programs.

1. Innovation and Business Insight:

• Develop competitive training strategies.

• Apply business insights to advance REF’s goals.

• Identify and implement new revenue opportunities.

Additional Responsibilities:

• Virtual Meetings: Attend all virtual REF Educator and Artistic Team meetings/calls.

• In-Person Training: Participate in annual in-person REF Educator and Artistic Team training sessions.

• Creative Contributions: Create content and support marketing with educational insights for the American market.